your brand or His brand in you?

Perhaps because I spent a good deal of my life in the marketing of ideas, concepts, and people, I am surrounded by conversations about Brand Buzz. People are eager to know “What’s the Buzz?” about my industry, my company, my ministry — me.

There’s even more focus on it today as Google brings everything and everyone some type of presence on the web. Even those that don’t intentionally opt in online — now have a place where their life is magnified, brand impressions are formed, and Buzz is created. Have you ever done a Google search on you — if you haven’t, you should do it periodically.

Now brand means something different to everyone. For the purpose of this conversation, let’s share this definition:

A brand is a collection of intellectual and emotional perceptions that create expectations about an experience we actually have.

The Harvard Business Review Online posted an interesting article on Define Your Personal Leadership Brand in Five Steps by Norman Smallwood. I encourage you to read it, while the implications are framed more in a business context, there’s significant truth here as it relates to following Christ.

After I read through this article I started thinking about my ‘brand’ and how it compared to “Christ’s Brand in me.”

Some wonderful parallels: A brand influences. It influences others in how they think, behave, and/or develop. When I surrendered my life to Christ — I surrender me for Him. Now I am challenged as I consider the outcome of that surrender and how it is influencing others to fall in love with Him as I did. What intellectual and emotional impressions am I making on others about the experience of following Christ? I feel John’s urgency when he wrote:

He must increase but I must decrease. – John 3:30

Your brand is taking shape on the World Wide Web, with or without your permission. You have a remarkable opportunity to influence it. As you get intentional about your decision to take your decision for Christ to the web, prayerfully ask God to guide you. Ask Him to work through you and show you His answers to these questions:

  • What results do you want to achieve in the next year?
  • What do you wish to be known for?
  • Define your identity in Him.
  • Construct your Jesus brand statement, and then live it.
  • Make His brand identity real through you

What are you doing to give the world an accurate reflection of the character of Christ? Who do see online doing it best online?

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  • http://jimkane.wordpress.com/ Jim Kane

    A great post for us who are not on-line to market a consumer product or service. However, we do market something by what we say. I want to honor God with my on-line presence. Thanks!

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  • Tami Heim

    Me too, Jim. I want honor Him!

    Going online is like going on a mission trip to another country. Understanding the culture of a new place can help you connect to the hearts of people faster. While social networks are growing,, there are still so many new to it . Grasping how to honor God and reflect Him online has tremendous power and consequence. Thanks for the way YOU lead in this space.

  • Tommy_m

    Tami, Excellent thoughts. In the world of LifePlanning, we learn the bible makes over 1100 references to a unique purpose, way, path, plan for your life. To most effectively “brand” in the context of your note, we live true to the Life our Lord has called us to live. Thank you for your insightful words.

  • Tami Heim

    Thanks Tommy!
    It is a great work you do – helping people give words and action to their purpose and calling. I believe the Bible repeats themes (like 1100 comments on purpose) in direct proportion to our need to get it. Our God is very intentional about the points He makes in His Word. I love knowing the ‘count’ on this particular topic.
    Bless you for stopping by and for all you do help others live their purpose – full-out.

  • http://twitter.com/kennysilva Kenny Silva

    Matthew 5:16 says, “Let your light shine before others, so that they may see your good deeds and give glory to your Father who is in heaven.” I try to live my life, online and off, in that manner. It has nothing to do with boasting about what you’re doing for God, but everything to do with consistently acting in line with His will. I’m not saying I’m perfect at this, because I’m far, far from it.

    My brand is my “light.” Everything I do and say online affects that brand; positively or negatively. If God is going to use me to help others know Him, then I have to make sure I’m not putting my lamp in a basket, but setting it on the stand so that it can light the whole house! (ref. Matthew 5:15)

  • Tami Heim

    Way to go Kenny! We see you shining for Him here and in the daily stream. Thanks for the example you are – bless you.

  • http://twitter.com/heartcures Melinda Lancaster

    Thank you for adding a different perspective to the concept of “branding.” As a “buzz word” that continues to increase with popularity, I’ve had a hard time grasping it from a Scriptural viewpoint. This post greatly helps.
    Although, I daily fall short, I pray that in some way people are seeing Jesus in me. Evangelism is not something we should do from time to time; it is a way of life. And REAL (which is not contrived, canned, and fake) is overflow. It’s Christ in me and others spill out over a dark world. Like Ken, I want my light to shine.
    These posts give me pause regarding what others see. They also leave me with the desire for more of Jesus. We all leave a legacy. Our brand lives on after we are gone. I want my legacy to bring a cure to sick and hurting hearts all over the world.
    Thank you for the part you’re playing in that with this thought-provoking posts!
    Continued blessings!