Perhaps because I spent a good deal of my life in the marketing of ideas, concepts, and people, I am surrounded by conversations about Brand Buzz. People are eager to know “What’s the Buzz?” about my industry, my company, my ministry — me.
There’s even more focus on it today as Google brings everything and everyone some type of presence on the web. Even those that don’t intentionally opt in online — now have a place where their life is magnified, brand impressions are formed, and Buzz is created. Have you ever done a Google search on you — if you haven’t, you should do it periodically.
Now brand means something different to everyone. For the purpose of this conversation, let’s share this definition:
A brand is a collection of intellectual and emotional perceptions that create expectations about an experience we actually have.
The Harvard Business Review Online posted an interesting article on Define Your Personal Leadership Brand in Five Steps by Norman Smallwood. I encourage you to read it, while the implications are framed more in a business context, there’s significant truth here as it relates to following Christ.
After I read through this article I started thinking about my ‘brand’ and how it compared to “Christ’s Brand in me.”
Some wonderful parallels: A brand influences. It influences others in how they think, behave, and/or develop. When I surrendered my life to Christ — I surrender me for Him. Now I am challenged as I consider the outcome of that surrender and how it is influencing others to fall in love with Him as I did. What intellectual and emotional impressions am I making on others about the experience of following Christ? I feel John’s urgency when he wrote:
He must increase but I must decrease. – John 3:30
NIV, NKJ, NSV, ASB
Your brand is taking shape on the World Wide Web, with or without your permission. You have a remarkable opportunity to influence it. As you get intentional about your decision to take your decision for Christ to the web, prayerfully ask God to guide you. Ask Him to work through you and show you His answers to these questions:
- What results do you want to achieve in the next year?
- What do you wish to be known for?
- Define your identity in Him.
- Construct your Jesus brand statement, and then live it.
- Make His brand identity real through you
What are you doing to give the world an accurate reflection of the character of Christ? Who do see online doing it best online?