As global fluency and power of the Internet spread like wildfire, publishing, broadcasting, music, and print industries, among others, are hanging on to their parcels of economic land for dear life; some are vanishing forever along the way. Media companies are investing unprecedented dollars in social networking education, riding the learning curve, and hustling to redefine themselves or face extinction.
The goal among communicators today is to get their message to the world before faster, savvier, smarter, louder people marginalize them—for good.
It stands to reason that Christ followers (and the church) should respond accordingly as the rules of engagement continue to change.
Businesses are reluctantly undergoing a daily communication boot camp. And only those who work at online engagement consistently, strategically, and seriously will emerge able to compete. They’ll be the ones who lay claim to the mindshare of others. They’ll be the ones whose message survives.
This communication shift applies as much to you as a Christ follower as it does to the banker, the Realtor, or the politician. It’s been called the new normal. If you have a message you consider relevant, it is imperative (not suggested) that you use online channels to communicate.
“In the beginning was the Word, and the Word was with God,
And the Word was God.”
John 1:1, NIV
Your best content will come straight from God’s Word, living your life authentically in front of others, and giving God the glory in every step. That’s how your story becomes sticky and remains with those who hear it.
As a Christ follower do you see this shift affecting the church? Share any significant changes you’ve seen.