heart count vs. head count online

For Jesus it was never about the head count of the crowd He addressed; it was about the individual heart seeking Him out and eager to respond. Recognize that value grows in the heart of one-on-one relationships, not in the number of people you’re connected to online.

Heart trumps head count every time.

Be aware that Jesus’ approach to relationship isn’t the established norm in social networks. Many times people will follow you based on the number of followers, friends, fans you or your organization accumulates. Many of these high numbers are valid and based on truly aligned minds; however, many of these numbers were grown by using paid services and aggressive following tactics.

Jesus proved that the stickier your message, the more followers you will have. Once you followed Jesus, you received His value immediately; you understood this was not going to be a regular hike through the hills.

Jesus built His community on the Word of God and equipped His tribe to go out and reach the lost, those people living outside of communion with God. He entrusted His tribe to leave a legacy that would reach far into the future and rock lives until the end of time. You are part of that legacy. The core instructions remain:

As you go, preach, saying, ‘The kingdom of heaven is at hand.’
Heal the sick, cleanse the lepers, raise the dead, cast out demons.
Freely you have received, freely give.”

Matthew 10:7–8, NKJV

What’s your contribution to His legacy? How are you connecting Him to the heart of others online?


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  • http://twitter.com/kennysilva Kenny Silva

    I love how counter-cultural Jesus was in his approach to “recruiting.” Just look at Luke 9:57-62. When was the last time you went to join a team or an organization or a club and the leader immediately set in on all of the DISadvantages of joining?

    I love the emphasis on quality over quantity. It’s valid in all areas of life, including on line. 300 truly engaged follower are far better than 3000 disengaged followers. Growing an engaged base has everything to do with telling a great story and creating compelling content.

    God wrote the ultimate story, the stickiest in history, so we’ve got the content part covered. All we have to do is transmit it faithfully and truthfully. :)

  • http://twitter.com/SandraHeskaKing SandraHeskaKing

    It’s easy to spill everything we “know” online. But a head full of knowledge is empty without heart. If we want to connect heart to heart and heart to Him, we must be real, really real and virtually real.

  • Tami Heim

    It is amazing what God will do when we decide to ‘keep it real.’ He is in the business of linking hearts – for that I am grateful and grateful for YOU.

  • Melinda Y.

    “Recognize that value grows in the heart of one-on-one relationships…” In essence, this is the garden. The heart is where seeds are being planted and beautiful friendships are nurturing and blossoming online and offline. Faith, family, and friends living downstairs in my heart. That’s real value.

  • Tami Heim

    Great points!
    I am always most encouraged by what He did with 12! You are right how great impact is made by a few faithful. Sometimes I think the plan has always been to be ‘counter-culture.’ It’s what makes a Christ follower different. At the end of the day – culture tends to gravitate towards self – not a death to it.
    Thanks again for manning your post, Kenny. We appreciate you.

  • Tami Heim

    Beautiful image! Usually we hear the reference to ‘fields.’ that need to be harvested. There is something quite lovely thinking about this space as garden where life, truth, and relationship can blossom and grow. Thanks Melinda – I am holding this one close..

  • http://www.tonyjalicea.com Tony Alicea

    “Once you followed Jesus, you received His value immediately”

    Love that. Thanks for the reminder Tami!

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