Live Sticky: what it means and why it matters

At least once a week we get a direct message or a comment like this: “Sticky Jesus? I just don’t get it,” or we get the quick but stern “that’s disrespectful.” Thankfully, about 8 times out of 10 we get “brilliant, I love it!”

This week we’re all about how to #LiveSticky online; what it means, why you should care, and how your decision to #LiveSticky can impact the landscape of eternity.

We chose the title of our book, @stickyJesus: how to live out your faith online very carefully. No other title would do, because no other mission mattered as much. To Live Sticky (#LiveSticky) is a challenge issued to all Christ followers engaging online that they reflect the heart and character of Christ. It’s the biblical charge that our words, lives, and digital interactions transcend—and transform—the 24/7 chatter and turn people’s hearts to the things of God. It’s a call to stand for Christ in a culture that is falling for everything.

Sticky means different things to different people. To marketers, sticky is the Holy Grail, what it’s all about. It’s the secret sauce in an advertising message that helps it hit the mark, get attention, and move people to act. In the web world, sticky is the goal of a website; that it’s content and engagement be such that people stay instead of click elsewhere.

Sticky is just a word. It’s what you believe, value, and weave into the fabric of a word that gives it wings. So we define sticky in a whole new way—a way that relates to Jesus Christ and His message.

stick•y (stik’ē) adj. 1. The message that holds fast; adheres and clings to the heart of every generation.
2. Eternal content independent of time, change and cyberspace.

Sticky content includes the supernatural movement of God unaffected by Wi-Fi, bandwidth, or gigabytes. A sticky message is unyielding to cultural fodder or trends.

A sticky message is a holy whisper in a noisy land.

Of all the messages the world has ever heard, the gospel is still the stickiest. The good news is that God’s message is your message, which makes your presence and voice online wholly (and holy) indispensable!

So the question remains Christ follower: When others see you in the online space do they know it’s Christ you follow? Have you committed to #LiveSticky or are you still just bumping around lost in the chatter?

Post/Tweet this today:
Lord, may my life be a holy whisper in a noisy land. Bless my words as I love and #LiveSticky online today. Amen.

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  • http://twitter.com/fireball3316 Claire McLean

    LOVE IT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    “Lord, may my life be a holy whisper in a noisy land. ” oh yes me too Lord!

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  • Tami Heim

    Oh Claire – you are – yes you are.

  • Nancy

    I live sticky! This is so needed in a world that seeks the spiritual but rejects the words of Christ. “I tell you the truth…”

  • Tami Heim

    Amen Nancy! Thanks for stopping by and joining the conversation.

  • Anonymous

    To #livesticky is all I want to present in my writing. That His words become a daily refreshing and renewal to those reading.

  • Tami Heim

    Michelle – God is answering your prayer for me. Your posts challenge, encourage, and refresh me. Write on-Digital Scribe-write on.

  • http://www.gabetaviano.com Gabe Taviano

    Great explanation of what all of this means. I think it’s great that you chose the book title you did, even though some get confused by it. It’s obvious that it means quite a bit to the two of you, which has to be the case. Looking forward to what God is going to do (is doing) through the book!

  • Anonymous

    That means a lot Gabe, thank you. I know we share the same passion for being bold in this window of digital blessing. It’s been a holy exercise to hear from God and then have the courage to stick to God. Thanks for taking the time to encourage and stand with us. We are the body of Christ and—together—we are His love personified here. Our reach is multiplied, His glory is amplified! What a privlege. Pressing in and on, together. . .

  • Anonymous

    I still remember when I read this part of the book. The light immediately went on for me. That is no small thing. Sometimes the switch is broken.
    Further explaination is always good. It brings understanding and opportunity. Great post, ladies.
    You already know how I feel about #livingsticky.
    Continued blessings!

  • Tami Heim

    Thanks for the encouragement Melinda. We know you stand linked with us in mission and purpose. Review is important if we want to bring others along. There is urgency in the hour and we need to make the most of the time we’ve been given. Blessings received and returned!

  • http://twitter.com/SandraHeskaKing SandraHeskaKing

    ” . . . your decision to #LiveSticky can impact the landscape of eternity.”


    Skid marks! Wow.

    Oh, how I want my words and my life to be a holy whisper that outshouts the noise and the chatter.

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  • http://www.facebook.com/profile.php?id=1212445169 Carla Harrod Hampton

    Love “living sticky”, love the prayer. My hope is to exude the love of God in every strike of every key that forms every word that I post and if I have not, please forgive me Lord.

  • ktaino

    It’s amazing to see that God’s work is everywhere, its even in digital space! Your purpose and mission stuck really good and I’m with you all the way.

  • http://countingmyblessings.tyepapd.com BlessingCounter

    I love that you are talking about Christian accountability online. Thank you! I must admit I didn’t get it at first, but I love, “the message that holds fast, adheres and clings to the heart of every generation.” Perfect!