At least once a week we get a direct message or a comment like this: “Sticky Jesus? I just don’t get it,” or we get the quick but stern “that’s disrespectful.” Thankfully, about 8 times out of 10 we get “brilliant, I love it!”
This week we’re all about how to #LiveSticky online; what it means, why you should care, and how your decision to #LiveSticky can impact the landscape of eternity.
We chose the title of our book, @stickyJesus: how to live out your faith online very carefully. No other title would do, because no other mission mattered as much. To Live Sticky (#LiveSticky) is a challenge issued to all Christ followers engaging online that they reflect the heart and character of Christ. It’s the biblical charge that our words, lives, and digital interactions transcend—and transform—the 24/7 chatter and turn people’s hearts to the things of God. It’s a call to stand for Christ in a culture that is falling for everything.
Sticky means different things to different people. To marketers, sticky is the Holy Grail, what it’s all about. It’s the secret sauce in an advertising message that helps it hit the mark, get attention, and move people to act. In the web world, sticky is the goal of a website; that it’s content and engagement be such that people stay instead of click elsewhere.
Sticky is just a word. It’s what you believe, value, and weave into the fabric of a word that gives it wings. So we define sticky in a whole new way—a way that relates to Jesus Christ and His message.
stick•y (stik’ē) adj. 1. The message that holds fast; adheres and clings to the heart of every generation.
2. Eternal content independent of time, change and cyberspace.
Sticky content includes the supernatural movement of God unaffected by Wi-Fi, bandwidth, or gigabytes. A sticky message is unyielding to cultural fodder or trends.
A sticky message is a holy whisper in a noisy land.
Of all the messages the world has ever heard, the gospel is still the stickiest. The good news is that God’s message is your message, which makes your presence and voice online wholly (and holy) indispensable!
So the question remains Christ follower: When others see you in the online space do they know it’s Christ you follow? Have you committed to #LiveSticky or are you still just bumping around lost in the chatter?
Post/Tweet this today:
Lord, may my life be a holy whisper in a noisy land. Bless my words as I love and #LiveSticky online today. Amen.