Sometimes tough love is in order. So here it is.
When posting online, please hear this friend: No one cares if you are going to the gym to work your quads today. No one cares if the grape soda you just opened is flat. No one cares that you like to pet your cat. No one.
To gain traction and build any kind of meaningful community online, you’ve got to be a giver of great content (note the word “great”). Good isn’t sticky. As a Christ follower, you carrying eternity in your words, so being intentional about how and what you communicate online is critical. We dive into this deeper in Chapter 5 of @stickyJesus: how to live out your faith online.
Note: To the casual user of social networks this post may seem over the top or waaaay too serious. But if you regularly read this blog, you know that as Christians, there’s nothing casual about the words, ideas, or thoughts we share online. Nothing. God has set us apart to make a Kingdom difference in the online space and, together, that’s exactly what we’re going to do.
So here are 5 ways to amplify your influence online . . .
- View your Facebook page as a personal web page. Rethink your Facebook page (even a personal one) begin to see it as a destination where people expect to mine great information—even life-changing information. With new this mindset you will become more thoughtful about what you post. Soon you will notice more interaction on your page, which equals more influence.
- Be startlingly honest. You don’t have to be a bold personality to stand boldly on the word of God. When everyone is swimming downstream, turn around and head the other way. This takes courage, prayer, and surrender. It also takes a daily heart-check to be sure personal boldness doesn’t eclipse godly boldness.
- Make every post count. If the post, tweet, or comment isn’t encouraging, helpful, kind, relevant, or true, don’t post it. That’s right. Flip your thinking to: It’s better not to post anything than to appear frivolous, bored, uninformed, or careless with your words (or with your audience—and you do have an audience at all times online). Every post should advance Jesus’ brand and communicate your life as His follower. Yes, every post. This doesn’t mean you have to be overly spiritual. For instance, a post that calls out how much you love spending time with your spouse can be just as powerful as a bible verse on marriage.
- Make ’em laugh. A Christian with a sense of humor floods the digital stream with godly joy and is perhaps one of the most powerful ways to be heard online. Being who you are—which hopefully includes a sense of humor—will prompt others to stick with you. (If you don’t have a sense of humor, this Reader’s Digest article is a great place to start.)
- Be clear. Be careful. You train people to pay attention to you by how you use the English language. If they see repeated confusion and errors, you train them to promptly skip your posts. This = zero influence. You don’t have to be a great writer to be heard, you just have to take great care with words.
Wednesday: Come back for Part 2 of how to amplify your influence online.
What wisdom can you share about how we can influence the online conversation for Christ?
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God has set us apart to make a Kingdom difference online and, together, that’s what we’re going to do. #LiveSticky