by Toni Birdsong
The new Facebook Questions tool just took the faith conversation to the next level. Whether you use the new feature on your personal, church, or ministry page, engaging your community around just got a lot more interesting—and measurable.
The feature allows you to engage your friends (personal page) and your fans (brand/ministry/church page) in a more relevant, conversational way. You can use the function as a listening tool, a conversation starter, and as a way to share your knowledge. The best part: it’s super easy to set up and use. Check out the ministry benefits . . .
- When you ask a question, and choose the people it goes to, it shows up on those individuals’ Facebook walls—thus gaining you more exposure (and possibly new friends) and your question, more input.
- You can stir up the faith conversation with questions like: How would you describe a real Christian? What do you think of life after death? When did God first become real to you?
- If you have a ministry or church you can conduct market research and crowdsource (ask the crowd’s opinion) in a more conversational, personal way than previously possible.
- You have an opportunity to gain instant feedback on a spirtual dilemma/question or on a teaching, sermon, or current event.
- You can invite people into your life (ministry or church) who may have slipped off your radar.
- You can get analytics on questions and make more informed decisions for your ministry or church. (i.e.: if we had a Saturday service, would you attend?)
- You can ask great questions. Here’s a great list of questions from Campus Crusade you might ask.
- You get to know your community. You can ask a compelling spiritual question, be funny and (ask what Seinfeld character they are most like), take a Facebook American Idol poll, or ask people what they think about a current event.
A few #LiveSticky tips: Don’t go question crazy. No one enjoys spam. The goal is to be relevant, be real, and stir up the conversation around things that matter—beyond the day’s chatter. Pray before you use the tool and know what you want to achieve. Pray about whom to send the question to.
No doubt, at @stickyJesus, we’re excited about this new tool because it stands to drive the gospel conversation on Facebook, now an unstoppable, ever-transparent chatting community of 500 million worldwide. As we discuss more in-depth in our book @stickyJesus: how to live out your faith online, recommendations from friends and family and the opinions of online strangers are the top two most trusted forms of advertising. And, anytime a tech tool creates more robust, engaging conversation around the gospel, well, count us in!
What do you think about the Facebook Questions tool? What questions would you ask?
Tweet/Post this today:
One question can fling wide the floodgates of heaven. Will you ask the question? #LiveSticky