by Toni Birdsong
You may not own a home or even your own car. But if you’ve got a blog today, you’re sitting on a very valuable piece of property. With the trust in traditional media declining and trust in social media channels on the rise, bloggers today have undisputed influence. This moment in time is especially true for Christians who are brand advocates for history’s most powerful message—the gospel.
Think about it. Some blogs get more visits each day than churches get on Sunday, giving some bloggers more influence than some pastors. While that’s certainly not the intended goal, it is the reality.
For no word from God will ever fail. Luke 1:37
By Toni Birdsong
Our words awaken us. Even unspoken they have the power to pry open our eyes and chase the sun as it begins to rise. Our words stampede the hours; wild horses on fire in a race to ignite significance. Human words can rally enthusiasm, stir a heart, and quiet life’s throbbing—for a little while.
by Toni Birdsong
Sometimes tough love is in order. So here it is.
When posting online, please hear this friend: No one cares if you are going to the gym to work your quads today. No one cares if the grape soda you just opened is flat. No one cares that you like to pet your cat. No one.
To gain traction and build any kind of meaningful community online, you’ve got to be a giver of great content (note the word “great”). Good isn’t sticky. As a Christ follower, you carrying eternity in your words, so being intentional about how and what you communicate online is critical. We dive into this deeper in Chapter 5 of @stickyJesus: how to live out your faith online.
Note: To the casual user of social networks this post may seem over the top or waaaay too serious. But if you regularly read this blog, you know that as Christians, there’s nothing casual about the words, ideas, or thoughts we share online. Nothing. God has set us apart to make a Kingdom difference in the online space and, together, that’s exactly what we’re going to do.
So here are 5 ways to amplify your influence online . . .