by Toni Birdsong
You may not own a home or even your own car. But if you’ve got a blog today, you’re sitting on a very valuable piece of property. With the trust in traditional media declining and trust in social media channels on the rise, bloggers today have undisputed influence. This moment in time is especially true for Christians who are brand advocates for history’s most powerful message—the gospel.
Think about it. Some blogs get more visits each day than churches get on Sunday, giving some bloggers more influence than some pastors. While that’s certainly not the intended goal, it is the reality.